The first sample is a conversation made tangible. A useful brief gives both teams the same reference point, while leaving room to resolve the details that need a maker’s judgement.
Begin with use
Describe who will use the bag, what it needs to hold and how it will be carried. Include the intended product category and the design direction. References are useful when you explain which features matter; an image alone leaves room for different interpretations.
Make dimensions explicit
List finished height, width and depth, handle drop, strap length and important opening or pocket dimensions. Say how each measurement is taken. Mark dimensions that are essential and details that can be explored during development.
Describe the construction
Include compartments, lining, closures, handles, straps and hardware. Call out details such as edge finish, stitching appearance and reinforcement points that affect the product’s character or function.
Define the material direction
State your leather, colour and lining preferences, with references where available. Identify any required specifications. The team can assess availability and suitability before agreeing the sample material.
Connect design to the order
Include the quantity for each style and colour, target timing, destination market, branding and packaging requirements. A total quantity without the style-and-colour breakdown is not enough to assess the order plan.
Include evaluation requirements
Share the quality, testing and supplier-documentation requirements relevant to your brand and market. Agree how the sample will be reviewed, what feedback is needed and what defines approval before production.